What needed to be solved
Bring together a large amount of information for a professional conference without losing visual impact, while connecting immediately with its central theme: companion animals.
CASE 02
Advertising campaign · Social media
Pet Friendly
A professional event poster that leaves corporate coldness behind, using energy, warmth and a composition designed to command attention.
The visual decision
The composition combines cut-out photography, geometric shapes and bold typography. Blue establishes credibility, while yellow, turquoise and magenta accents energise the piece and guide the reader.
A system that works
A hero visual with clear hierarchy and personality, designed to adapt across posts, stories and other promotional assets for the event.
AREAS OF WORK
- Advertising design
- Composition
- Retouching and collage
- Social media adaptation
COLOUR PALETTE
PROCESS
From concept
to system.
- 01
Hierarchy
Organising the event, specialism, date and location for quick reading.
- 02
Impact
Selecting and compositing the animals as the campaign's emotional core.
- 03
Adaptation
Building a key visual that works across different digital proportions.