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CASE 03

Editorial illustration · Art direction

Neo‑Tokyo

A visual series at the intersection of Japanese printmaking, contemporary poster design and editorial culture: tradition reinterpreted through a modern lens.

Year2026
My roleConcept and art direction
DeliverablesEditorial series · Posters · Visual system
Cybernetic geisha in a Japanese-inspired editorial poster
01 / CHALLENGE

What needed to be solved

Create a recognisable collection without repeating a single formula, balancing the delicacy of printmaking with graphic contrast and a contemporary sensibility.

02 / DIRECTION

The visual decision

The series is built through limited palettes, print textures, large-scale kanji and asymmetrical compositions. AI supports visual exploration, while selection, direction, composition and finishing remain guided by a distinct artistic vision.

03 / OUTCOME

A system that works

A flexible editorial system that can expand into posters, covers, cultural campaigns and brand assets while retaining a consistent visual signature.

AREAS OF WORK

  • Art direction
  • Editorial illustration
  • Applied AI
  • Retouching and finishing

COLOUR PALETTE

PROCESS

From concept
to system.

  1. 01

    Language

    Defining texture, contrast, palette and recurring editorial elements.

  2. 02

    Exploration

    Developing scenes and variations through illustration and generative tools.

  3. 03

    Direction

    Selection, composition, retouching and unification to build a coherent series.

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