What needed to be solved
Build a brand for families and children that feels spontaneous and optimistic, while avoiding an aesthetic that is either too rigid or overly childish.
CASE 01
Visual identity · Web design
HappyKido
A joyful, flexible and recognisable identity for a children's universe: colour without clutter and personality without sacrificing legibility.
The visual decision
The HappyKido wordmark sits at the heart of the system. Its irregular linework brings warmth and is paired with a broad yet organised palette that adapts to light and dark backgrounds as well as digital applications.
A system that works
A recognisable visual language that translates easily across the website, communications and future brand assets, documented through logo variations, colour and typographic guidelines.
AREAS OF WORK
- Visual identity
- Logo system
- Colour palette
- Web application
COLOUR PALETTE
PROCESS
From concept
to system.
- 01
Personality
Defining a positive, creative and approachable brand that is easy to remember.
- 02
System
Developing variants that remain legible across different backgrounds.
- 03
Application
Translating the visual language into a clear, bright web interface.