Everyday
in colour.

A lifestyle image study built around a fictional creator and a colourful phone case. The product moves from a close product view to casual moments at home while the visual identity of both stays recognisable.

Role: Concept, visual direction, AI image development and selection
Format: Hero image · Lifestyle sequence · Product stills
Status: Speculative portfolio presentation

Fictional creator holding a phone with a colourful swirling case in a natural home setting — CAMPAIGN IMAGE / 01A recognisable face and product in a natural moment

THE CREATIVE TASK

Make the product
feel lived in.

The same case needs to read clearly whether held in a hand, reflected in a mirror or photographed on a table. The creator provides continuity across the lifestyle scenes; the bright swirling pattern provides the visual thread across different crops and settings.

VISUAL FAMILY

From creator moment
to product detail.

Nine clean campaign frames showing the same fictional creator and colourful phone case in home, mirror, tabletop and close-up scenes — Exploratory image family. Text and simulated social interface overlays were removed for the final portfolio presentation.

About this project

This is a fictional, AI-assisted concept study. The creator is synthetic; the images do not document a real influencer partnership, live social campaign or commercial result.

Next commercial caseProduct Fidelity Study↗

Everydayin colour.

Make the productfeel lived in.

From creator momentto product detail.

Everyday
in colour.

Make the product
feel lived in.

From creator moment
to product detail.